Market Lens · See the white space in any market
Market Lens

Market prospecting for sales teams

See the white space in any market.

Walk into any market already knowing every retailer in it, what the whole thing is worth, and the accounts still open for you to win.

Market Lens, a Dallas County furniture market sized in dollars, with current and prospect accounts tagged

Market prospecting for sales reps

Find the white space in your territory.

Pick a market and what you sell. Market Lens sizes it and pulls every retailer in it, so you know exactly who to call.

The best account in your territory might be one you've never called. Market Lens lays the whole market out in front of you, sized in dollars, every retailer named and ranked. So the next big account isn't the one you happened to remember. It's the one actually worth the drive.

1

Pick your market

Choose a county, city, or whole state and the line you sell. Bedding, med spas, flooring, whatever you carry.

2

Tag what you've got

Mark the accounts you already sell and drop in your sales numbers.

3

See what's open

What's left is your white space, sized in dollars and ranked, with the biggest open accounts named at the top.

  • The whole market, sized in dollars. A real number on every market you work, from one county up to a full state.
  • Every retailer pulled for you. Ranked by how busy they are, with the chains grouped so the independents don't get buried.
  • Your real penetration. Tag your accounts and drop in your sales, and see exactly how much of the market you already own.
  • Your product line, set up once. Build it one time and reuse it across every market you call on.
  • The whole list, exported. A clean CSV or PDF for your manager, your CRM, or your own route.

$20/mo

Market Lens across furniture, mattress, ice cream, appliance, and med spa markets, every category sized in dollars

For sales managers and RVPs

Every rep's white space, on one screen.

See the untapped market in every rep's territory, ranked by who's sitting on the most, without chasing a single report.

Open one board and see every rep's territory the way you never have. The market each one is sitting on, what they've sold into it, and the white space they haven't touched. The rep with the most still on the table sits right at the top, so you know exactly where to push this week.

1

Start your own seat

Grab Market Lens for yourself at $20/mo. Create your team in two clicks.

2

Invite your reps

Add each rep by email. They start their own $20/mo seat, fully expensable, and link to your team.

3

The board fills in

Every market a rep pulls lands on your screen: their market, penetration, and white space, ranked by potential.

  • One live board of every rep, sorted by the untapped market they're sitting on.
  • Each rep's penetration and white space in real dollars, the moment they tag an account.
  • No budgets to manage. Every rep is on their own subscription they expense, so there's nothing for you to allocate.
  • Drop into any rep's account to see exactly what they're working.
  • Export the whole team to a CSV whenever you need it.
One board
Sorted by potential

The rep sitting on the most untapped market is at the top of the list. No rep runs a report. No PDF lands in your inbox. You open the board and you already know where the next deal is going to come from.

$20/mo each, yours and every rep's, all expensable.

You start your own $20/mo seat, then invite reps, each on their own seat they expense. No per-seat billing to manage. You just see them all on one board.

Questions

Nope. It's all public data. You pick the market and what you sell, and Market Lens pulls the rest.

You build your own line once. Give it the search terms and the chains you already know, and it sizes and pulls against that.

Your $20 a month comes with twenty market pulls. A county or a city is one pull, a DMA (metro market) is three, and a whole state is one per county it covers. Run out and you can buy more anytime, cheaper by the pack.

Yes. Every rep starts their own $20/mo seat, fully expensable, and links to your team. You see them all on one board and can drop into any account. There's no per-seat billing for you to manage.

Yes. Cancel whenever you want and your access runs to the end of the period you've paid for.

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Market Lens is built by InnovateRetail for B2B sales teams.