Market Lens · See the white space in any market
Market Lens

Market prospecting for sales teams

See the white space in any market.

Every retailer in your market, what it's all worth, and the accounts you haven't sold yet.

[ Product screenshot goes here: one county sized at $112M, the retailer list, your accounts tagged, the white space ]
Built on real US Census + Google data One county we pulled: $112M market, most of it still open Made by InnovateRetail for B2B sales teams

Market prospecting for sales reps

Find the white space in your market.

Market Lens sizes any market and pulls every retailer in it, so you see exactly who you should be selling to.

Right now you're calling the accounts you remember. There's a whole market around them you've never seen laid out, with the biggest stores still wide open and waiting for the rep who calls first. Market Lens puts that whole market on the table, so you stop guessing where the next account is.

1

Pick your market

Choose a county, city, or whole state, and the line you sell. Bedding, med spas, flooring, whatever it is.

2

It sizes the market

Market Lens puts a real dollar value on it and pulls every retailer in it, ranked, with the chains grouped.

3

Your white space shows

Tag the accounts you've already got. What's left is the business waiting for you, with names against it.

  • The size of any market in real dollars, from a single county up to a whole state.
  • Every retailer in it, pulled for you and ranked by how busy they are, with the chains grouped so the independents don't get buried.
  • Your penetration, done for you. Tag the accounts you've got, drop in your sales, and the white space shows itself.
  • Your own line, set up once. Build it one time and reuse it across every market you work.
  • The whole list, exported. A clean CSV or PDF to hand your manager or your brand.
$112M
One county. Bedding.

That's what a single county came in at. Six accounts on it were already covered. The other $111 million was still up for grabs, with the biggest stores sitting right there on the list, waiting for someone to call them first.

$20/mo. Twenty market pulls included.

Need more, buy more anytime, cheaper by the pack.

For sales managers and RVPs

Every rep's white space, on one screen.

See the untapped market in every rep's patch, ranked by who's sitting on the most, without chasing a single report.

Every rep on your team is sitting on a market you can't see, and the upside is buried in reports nobody runs. Market Lens puts it all on one board: every rep's market, their accounts, and the white space they haven't touched. Sorted by who's sitting on the most, so you know exactly where to push.

1

Start your own seat

Grab Market Lens for yourself at $20/mo. Create your team in two clicks.

2

Invite your reps

Add each rep by email. They start their own $20/mo seat — fully expensable — and link to your team.

3

The board fills in

Every market a rep pulls lands on your screen: their market, penetration, and white space, ranked by potential.

  • One live board of every rep, sorted by the untapped market they're sitting on.
  • Each rep's penetration and white space in real dollars, the moment they tag an account.
  • No budgets to manage — every rep is on their own subscription they expense, so there's nothing to allocate.
  • Drop into any rep's account to see exactly what they're working.
  • Export the whole team to a CSV whenever you need it.
One board
Sorted by potential

The rep sitting on the most untapped market is at the top of the list. No rep runs a report. No PDF lands in your inbox. You open the board and you already know where the next deal is going to come from.

$20/mo each — yours and every rep's, all expensable.

You start your own $20/mo seat, then invite reps — each on their own seat they expense. No per-seat billing to manage; you just see them all on one board.

Questions

Nope. It's all public data. You pick the market and what you sell, and Market Lens pulls the rest.

You build your own line once. Give it the search terms and the chains you already know, and it sizes and pulls against that.

Your $20 a month comes with twenty market pulls. A county or a city is one pull. A whole state is one per county it covers. Run out and you can buy more anytime, cheaper by the pack.

Yes. Every rep starts their own $20/mo seat — fully expensable — and links to your team. You see them all on one board and can drop into any account. There's no per-seat billing for you to manage.

Yes. Cancel whenever you want and your access runs to the end of the period you've paid for.

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Market Lens is built by InnovateRetail for B2B sales teams.